21 Best Free SEO Tools You Should Be Using

Who doesn’t want Free Plugins and a Cool Responsive Website? Especially when those “free” Tool is giving you extra Visibility, Traffic, Rank, Know-How, Performance, etc. You are in Luck, Thankfully, there are a ton of free tools in the SEO world.

I want to provide you a go-to compilation of the top free SEO tools. These are automatic, smooth, powerful, effective, and — best of all — they’re completely free.

This is the list of Best Free SEO Tools Available on the Internet so far.

Let’s discuss them one by one


Keyword Research Tools

These tools help you determine the topics your audience is looking for.

1. Answer The Public


Answer the Public extracts the questions that people are asking or queries that they are looking up from Google’s autocomplete results. It’s quite useful for generating topic ideas or even heading ideas for posts like this.

Find 100+ keyword ideas in seconds. Also, ATP is a freemium tool. You are allowed two searches a day for free.

2. Google Keyword Planner



Google Keyword Planner is Google’s keyword research tool. It can generate keywords ideas based on up to a few initial keywords it fetched from the website or URL.

Keyword Planner comes with few constraints such as a lacking of giving absolute search volumes. Also, It’s quite better than traditional keyword research tools. Also, Search Engine like Bing has its own Keyword Planner tool.

3. Ahrefs’ Keyword Generator



Ahrefs’ Keyword Generator pulls up to the top 150 keyword ideas for any seed keyword or Queries, a phrase from their respective database which works well over 170+ countries. with such a huge database it gives the extra edge over competitors. It shows the estimated monthly search volume for each keywords suggestion, Plus Keyword Difficulty Scores for the first few keywords Ideas.

These SEO tools for digital marketing is favorite among many Digital Marketer too. You can also see the top 50 related questions around those keywords.

4. Google Trends



Google Trends shows the demand for a topic over time. You can use such topics and write content around that phrase or topic it can give ideas for your news topics, Capitalize on trendings topics, and avoid creating content around topics that are declining in trend. You can also do the topic comparison.

5. Keyworddit



The Keyworddit word research tool and extracts keywords from Reddit. Just enter any subreddit (e.g., /r/digital nomad), and it’ll pull a list of keywords with estimated monthly search volumes.

 It’s useful for finding topics that your audience is engaged in or interested in, but that you may not have otherwise considered before.

Here are some of the keywords it fetched from the r/digital nomad subreddit:


6. AlsoAsked.com


What does it do?

AlsoAsked.com will take your search term and show you what other questions “people also ask”. We’ll then dig deeper and show you visually how each level of questions is typically grouped with the next.

AlsoAsked.com abrades the questions from Google’s People Also Ask (PAA) boxes. Use these to find subtopics and questions that might be worth answering in your article.

For example, if you were writing an article about “what is google SEO checker,” you might want to answer questions like:

  • How do I get SEO on Google?
  • How do you rank first on Google?
  • Can I pay Google to rank higher?
  • How do I improve my Google SEO ranking?

7. Keyword Surfer



Keyword Surfer is a free Chrome Extension that shows estimated global and monthly search volumes for any query typed into Google Search Engine. Example — “Seo Site Checkup” It’s showing the amount of search volume and CPC for keyword Ranking.
You can also find similar keywords and related search terms in the sidebar of the search engine.

This tool makes it easy for keywords research and competitive analysis without having to leave the Search Engine Result Pages.

8. All in One SEO



All in One SEO is the WordPress SEO Plugin that helps with on-page and technical SEO.

Here are a few things it can help with:

  • Redirect attachment pages to a parent post
  • Automatically notifies search engines like Google and Bing about changes to your site
  • Built-in API so other plugins/themes can access and extend the functionality
  • ONLY free plugin to provide SEO Integration for e-Commerce sites, including WooCommerce
  • Nonce Security built into All in One SEO Pack
  • Automatically optimizes your titles for Google and other search engines
  • Generates META tags automatically

9. SERPSim





SERPSim shows how your web page will look like in Google’s search results. All you have to do is enter your proposed title, meta description, and URL.

SERPSim will also tell you if your title and description are too long with the exact number counts. Red Asterisks over checks will help understand issues that are needed to fix these issues at times can define your visibility in the search results.

You can easily download existing titles and META descriptions using the Fetch feature of SERPsim. Enter the URL of a single page to download META data that you can edit and preview. Find the perfect META description length and META title length to optimize your snippet for Google using our SEO tool. This tool can also work as a Seo optimizer checklist.

10. Google’s Rich Results Test



What are the rich results?

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements.

What is this test?

Test your publicly accessible page to see which rich results can be generated by the structured data it contains.

11. Merkle’s Schema Markup Generator



Merkle Schema Markup Generator helps in structuring data generator to create JSON-LD markups, including all of the required item properties and more. Just select the type of Schema markup you want to generate (e.g., local business, FAQ, product, etc.), fill in the details, then copy and paste the generated markup onto your site.

12. Hunter.io



Hunter’s is an email-finding tool. Find email addresses from any company name or website that you’re looking for

Example- Clients that you want to get in touch with.

It’s free up to 50 requests per month.

You can also install the Chrome extension for quick access, or You can use the Google Sheets add-on.

13. Scraper




The scraper is a Chrome Extension that allows you to scrape data from any web page or Webpage Link. It can be used for a variety of purposes, e.g., It will help you scrape a website’s content and upload the results to google docs.

It lets you export the extracted data to CSV. Multiple pages can be scraped using the tool making it all the more powerful.

14. Gmass



Gmass is a freemium Chrome Extension that turns your Gmail inbox into quite an Interesting Email Interface. GMass turns your regular Gmail or G Suite account into a powerful mass and cold email platform. When you send mass or cold email campaigns from Gmail, you send emails through the world’s best servers in terms of deliverability.

With Gmass, you can schedule and send mass personalized emails, see if someone has opened them, and more. You can also run an email Campaign and also schedule repeated reminders as multiple times as your requirement.

Example- If the first email is not opened, you can send a reminder email too. See all reports right in your Gmail account, under the “GMass Reports” Label.


Technical SEO tools

The tools discussed below will help you improve the technical aspects of your website.

15. Google Search Console



Google Search Console which was previously known as Google Webmaster Tools is a free service from Google that helps you observe and troubleshoot your website’s appearance in their search results.

Helps in tracking Impression and total clicks, Also you can use it to find and fix technical errors, submit sitemaps, see structured data issues, and more.

16. Ahrefs Webmaster Tools



Ahrefs Tool is a freemium Tool but Ahrefs Webmaster Tools is a free tool that’ll help you improve your website’s SEO performance. It allows you to:

  • Monitor your website’s SEO health
  • Reviews for 150+ SEO issues
  • Inspect all your backlinks
  • See all the keywords you ranking for
  • Discover how much traffic your webpages are receiving
  • Find internal linking opportunities

17. Screaming Frog


                                                                                               Credit-Screaming Frog 


Screaming Frog is a desktop-based website crawler. It’s among the most popular Seo tools for Seo optimizer or Seo Checker available for analyzing and inspecting technical and on-page SEO problems.

Free Version of Screaming Frogs allows you to crawl pages up to 500 URLs.

Following are Features —

  • Finding Broken Links
  • Analyzing Page Titles & Meta Data
  • Extracting Data with XPath
  • Generating XML Sitemaps
  • Crawling JavaScript Websites
  • Auditing Redirects
  • Discovering Duplicate Content
  • Reviewing Robots & Directives
  • Integrating with GA, GSC & PSI
  • Visualizing Site Architecture

18. Cloudflare


Cloudflare is a free global CDN. It helps in speeding up your website pages and also it can protect the website from malicious attacks.

19. GTMetrix



GTMetrix examines the loading speed of your web pages. It shows performance Scores along with Pagespeed Scores (time taken by page to load) also few data like load time and total page size. It gives you the required recommendation to load your page fast and issues you can examine.

20. Google’s Mobile-Friendly Test



Google’s Mobile-Friendly Test examines how efficiently a visitor can use your page on a mobile device. It also identifies specific mobile-usability problems like text which are too small to read, using any incompatible plugins, and so on. Website Responsiveness is key to how well it loads and sufficiently it easy on mobile devices.

21. HEADMasterSEO


                                                                                              Credit- HEADMasterSEO


HEADMasterSEO is a desktop program that works on Windows and Mac. HEADMasterSEO can quickly check URLs in bulk for status code, redirect details, response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). You can the Filter, sort out, and Analyze in real-time and also export to CSV. It’s quite fast and easy to use and Also Its Checks list up to 500 URLs.

Bonus Suggestion for Website

 Optin Chat



Optin Chat is an AI chatbot which you can configure with your website. It is a smart and interactive way of collecting your visitor emails helps in interacting in realtime – It is owned by Deepak Kanakraju aka Digital Deepak is a digital marketing professional with more than 10 years of experience in Digital Marketing, CEO of PixelTrack.


I hope the above article will you in finding new and free SEO tools that you can try with your website. If I have miss any free SEO tools you can write to me at -ajaysarode@hegeeks.com

Get your hands-on experience with all the tools you never know which work best for your business.